http://copywritingace.com/blog A marketing professionals take on the social marketing landscape. Fri, 11 Apr 2008 15:19:56 +0000 http://backend.userland.com/rss092 en I've never used Twitter. I certainly feel the pressure to jump on the bandwagon every time I attend a webinar that is only taking questions on Twitter. What's up with that anyway? I already subscribe to way too many applications to add to the list. But Twitter has some true ... http://copywritingace.com/blog/2008/04/11/twitter-whats-all-the-hype-about/ Marketers who make their living tracking what individual groups do online just got another tool to add to their belt. A new project by Barry Diller's media conglomerate is a search engine named RushmoreDrive that targets U.S. blacks. To borrow from an article featured on Forbes.com, "The project addresses an unmet ... http://copywritingace.com/blog/2008/04/11/adding-race-into-the-search-mix/ There was a recent report released by those Pew Internet and American Life people that showed an increase in individuals checking up on their digital reputations. Apparently, BillyBob, and everyone else in the known world, has discovered the art of googling themselves. As a regular googler of myself and everyone else ... http://copywritingace.com/blog/2008/04/11/its-time-to-stalk-yourself-online/ As we fall deeper into what many economists are labeling a recession despite the federal government’s reluctance to admit it, many are wondering about job security. I have come across many articles that talk about recession-proofing your job, avoiding layoffs and updating your skills to make yourself more marketable for ... http://copywritingace.com/blog/2008/03/27/job-security-for-%e2%80%9cnew-media%e2%80%9d-professionals/ As the content manager for an ad agency, I was a huge proponent of getting our clients to consider the benefits of blogs. Our content and seo teams experimented with various blog formats to demonstrate their possibilities. In the end, some of our clients took the bait and others did ... http://copywritingace.com/blog/2008/03/05/corporate-blogs-20/ The Pew Internet and American Life Project is known in the internet marketing industry for the countless research studies done on the American public and its love hate relationship with technology. As a marketing professional, you have no doubt cited one of their reports to prove your case for forging ... http://copywritingace.com/blog/2008/02/27/what-kind-of-internet-technology-user-are-you/ I have a bad habit of diagnosing my illnesses. Even my physician finds my "medical" practice amusing. But I am not alone. The internet has made it easy for people like me to look up symptoms, early warning signs, best treatments and even warnings for when to get real medical ... http://copywritingace.com/blog/2008/02/25/self-diagnoses/ I was reading my usual blogs today when i came across an article posted on wired.com. It is a columnist who says using technology actually brings us together. I will post the column here for your enjoyment. As a columnist (which is fancy for "journalist in jammies"), I ought to personify ... http://copywritingace.com/blog/2008/01/22/the-more-we-come-together-the-happier-well-be/ I was catching up on the latest Internet news when I came across an article on Boing Boing about the Ford company fighting a group of diehard Mustang fans who wanted to publish a calendar of their suped up rides. To their dismay, publishing company CafePress informed them that pictures ... http://copywritingace.com/blog/2008/01/14/hellohello-is-there-anybody-in-there/ Just one week into the new year and I've already fallen off the wagon. I have failed to post at least three times this week. While the week is not completely over, let's be honest; nothing get's done on the weekend. I actually thought about posting last night as I ... http://copywritingace.com/blog/2008/01/11/challenges-for-search-in-08/